Index

1. Discover all the brands that are already in the Directory!

2. Project Description

3. Web Design

4. Sustainability criteria for participating brands and initiatives

5. How are we going to achieve this? Together!

6. Benefits for Users

7. Benefits for Brands

8. Target: 10,000 Users

9. About us

10. What we will use your contributions for

11. Planned Schedule

Discover all the brands that are already in the Directory!:

Apart from the brands that have supported us to launch the corwdfunding that you can see in point 4 in which you will have a 20% discount, we leave here the websites of the brands, stores and initiatives that have been registered during the campaign and where you will also have a 20% discount if you contribute with 7 euros as sponsor (we will add those that are missing as soon as they send us their websites; what a joy to see so many companies betting on a new model of production and consumption! ♡ ♡ ♡):

CUS
THE PEZ
CLEOVEO
PERIX
MIMICOKIDS
SEPIIA
PAMUKKALEWORLD
BLAUGAP
SINGULARSISTERS
AMARENAK
FIRIRI
LITTLE CREATIVE FACTORY
ZERO DEFECTS
MAMMISI
ESTUDIO VARALI
NASTASIA
SRASARITA
FLAMENCO FAMILY
URS MY BIKE
BEBOOST
IREMA
IMAGINE PROJECTS
BIOBUU
MIU SUTIN
CRIS B
RAYMUSGO
FRANCA
LA COSTURA DEL 6970
MERYLAND
FAIRCHANGES
UNOAUNA
IREMA BOLSOS

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Project description:

The biggest challenge for sustainable fashion companies, i.e. the brands that create the kind of fashion that is produced free from negative environmental and social impacts, consists in reaching consumers and professionals within the fashion sector, such as fashion editors, stylists, photographers, consumers, journalists, bloggers and instagramers etc.:

• Those who already know the truth behind conventional fashion, but face difficulties finding alternatives, since they mainly consist in small initiatives with a limited capacity to promote themselves.

• Those who are new to such brands and don’t yet quite understand and therefore appreciate their value.

For this reason we would like to propose our "Big Plan":

We hope to break down the existing barrier between consumers and professionals alike, which often stems from a lack of knowledge. We furthermore intend to promote the emerging trend in fashion that favours brands with a positive impact.

We are also going to bring together all sustainable fashion brands that offer an alternative to the conventional "Fast Fashion" industry, which contaminates both rivers and land, doesn’t offer decent wages to its workers and is using up our planet’s resources. So let's get together, because together we will be stronger , especially in a competitive market such as the textile sector.

We will help these brands to tell their clients why they matter and what kind of positive impact they are making , thanks to a modern and user-friendly directory. They will also be able to communicate their top credentials through symbols and well-structured information, which will offer users the opportunity to contact all of us personally, should they require additional information.

We aim to become a reference, first in Spain and later in Latin America, as well as Europe, taking advantage of the strong position that "Slow Fashion Next" is gaining in our market, especially online. We are going to ensure that our visibility will be of help to each and every brand that joins our directory.

Let's make sure that when someone thinks of sustainable fashion, our directory will be the first source they will turn to. We would also like to ensure that all fashion editors, stylists, photographers, consumers, journalists, bloggers and instagramers etc. will know where to find us.

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Web Design:

We have chosen a modern and minimalist design, which will let your images shine.

In your profile you can put several photos, your logo, all your contact information, social networks and link to your online store, textile certifications that you use and symbols that represent your criteria of sustainability.

We hope you like it as much as we do ♡

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Sustainability criteria for participating brands and initiatives:

We have created a variety of symbols to help you communicate your social and environmental criteria in the best way possible. You can view some examples here.

We will include all of the following categories as graphic symbols: Recycled, Organic and Compostable Fabric, Biosynthetic Fabric, Free of Toxins, Responsible Use of Water, Textile Certification, Fair Trade, Social Project, Cruelty-Free, Vegan, Local Production, Traceability, Handmade, Limited Edition, Upcycling, Second-Hand, Zero Waste, R&D, Produced with Clean Energy and Sustainable Logistics.

Attention! If you have doubts over whether or not you will be able to join our directory, please write to us: [email protected].

We encourage you to be very diligent when filling in your credentials because many users will look for you according to specific criteria, such as a certain certificate.

It will be mandatory to sign a document that will be uploaded onto the website and in which you verify the accuracy of the information you provide in the Directory. You will furthermore have to offer users the opportunity to ask you for any additional information they may require. Inaccurate information will be grounds for expulsion from the Directory.

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How are we going to achieve this? Together!

The Directory Users amongst you who want to back our campaign can make a minimum pledge of Euro 7 (Euro 5 if you do so within the first 48 hours), this pledge will allow you to make purchases with a 20% discount on ALL THE BRANDS IN THE DIRETORY once it will be launched (approximately 1 month after our crowdfunding campaign ends - we will keep you updated!;)) and during the first 2 weeks of its release. So what does this mean in practical terms? Imagine you find a dress for Euro 70 for example; you will be able to buy it for only Euro 56 - great, right? Also, there is absolutely no limit to either clothes or brands with this offer!

We will include the following categories in the directory: Women, Men, Kids, Baby, Footwear, Accessories, Sportswear, Underwear, Jewellery, Home, Second-Hand and Vintage Clothing, Markets and Pop Ups, Fashion Libraries, Clothing Exchanges, Do-It-Yourself Workshops, Online and Physical Shops.

We already have 6 brands and 2 online shops that will definitely join our Directory.

Click on their links below to discover their websites and see firsthand what a difference it makes to learn more about the beautiful stories behind each brand.

Skunfunk
IOU Project
Thinking Mu
CoShop
Elisa Muresan
El Naturalista
Moves to Slow
Verde Agua Style

In order to be part of our global Directory and enjoy many more benefits in addition to those outlined below, we only ask fashion brands, shops and others for a fee of Euro 35 per year (Euro 30 if you sign up within the first 48 hours ).

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Benefits for Directory Users and Consumers:

• The Power to easily find fashion brands that ensure a decent wage for workers and don’t exploit children along their supply chain.

• The Power to find the best fashion brands that protect the planet and its natural resources.

• The Power to find fashionable brands free from chemicals that will take care of our skin and that of our children.

• The Power to consume responsibly and give preference to small economies.

• The Power to be able to ask brands for all the necessary information you need in order to reassure yourself that your purchases meet all the criteria that matter to you.

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Benefits for Brands:

• Belonging to a sustainable fashion platform of reference with the widest selection of brands in all categories, for a minimum investment of only Euro 35 thanks to a 30% discount (the usual cost will be Euro 50), or Euro 30 with a 40% discount, if you sign up within the first 48 hours.

• Belonging to a "Sustainable Fashion Directory" where we take care of your brand’s reputation and know how to convey its intangible values in an educational, as well as an inspirational and aspirational way.

• By bringing all brands together you will gain credibility with users.

• You will also obtain monthly SEO data reports of the website, e.g. regarding visits (find more details below).

• There will be 2 annual press campaigns: one before the launch of our crowdfunding campaign and another before Slow Fashion Next’s annual Sustainable Fashion Conference in Madrid.

• Enjoy the promotion of our Directory through our social networks and become visible to your target audience:

• Facebook: more than 17,700 followers.

• Twitter: more than 5,900 followers.

• Instagram: more than 3,300 followers.

• Web: more than 20,000 visits per month.

• Remaining in the directory for the following year will cost you only Euro 25 per year.

• 4 times a year we will offer new brands to sign up with us (January / April / July / October) for Euro 50 per year (companies that are already part of the directory and want to change their images can do so during those times at an extra cost of Euro 25 each time they wish to make a change. However, realising changes is optional and by no means mandatory.

• Finally, all brands, shops and others who sign up to our Directory, will have a 15% discount on all our courses launched on slowfashionnext.com and events, including Slow Fashion Next’s annual Sustainable Fashion Conference in Madrid.

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Target: 10,000 users:

We believe that now is the time to grow together and we also believe in the collective power to do so. In addition to having set ourselves some economic goals in order to advance further, we also have one very special objective: to use this campaign to reach 10,000 users! We are sure that we can achieve this if we all join in!

Moreover, twice a year during our Christmas campaign (end of November and the first week of December) and again in spring (March), we will create similar promotions with user discounts (20% for 2 weeks) together, in order to attract new "fans" and unite thousands of users, as well as creating new objectives with each campaign. All of this thanks to the implementation of technology, which will help us to communicate more efficiently and grow together more quickly.

If you're wondering how you can help spreading the word of our campaign, don’t worry - it’s super easy! Simply share the "Sustainable Fashion Directory: Target: 10,000 users" image you can see here and talk about our goals, or share our campaign in one of the ways suggested by Verkami further below.

Thank you very much for your support!:)

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About us:

My name is Gema, I am a fashion designer and the founder of Slow Fashion Next, an entrepreneurial project that was born out of the desire to inform people about the impacts of an industry in which I have worked for many years, and to unite all those professionals who, like me, felt that the existing production and consumption model had to change.

For the past year I have been fortunate enough to be accompanied on a daily basis by Raquel Goñi, better known as "Super Rachel" amongst us.

I am also very privileged to have been joined by all our great teachers and collaborators who have helped me transmit the value of doing things well to our students and followers alike.

Since its beginning, we have trained thousands of students through Slow Fashion Next . We have also organized 5 Sustainable Fashion Conferences for professionals at the Museum of Costumes in Madrid. I have given close to a hundred talks all over Spain, as well as in Colombia, Chile and Beirut, and we communicate our passion about sustainability on a daily basis through our social networks.

We are very fortunate to have generated a lot of interest amongst media outlets dedicated to sustainability and entrepreneurship, and more and more so across those specialised in fashion as well. At Slow Fashion Next we are also Spain’s official coordinators for the global campaign of Fashion Revolution, which provides us with a wide international network. Furthermore, we are an Entity of the Social Market of Madrid and have more recently become Contributors of Made By, a pioneering NGO which acts as a consultancy to fashion companies that intend to implement sustainable criteria along their production chain.

We are often contacted by a variety of national as well as international publications, besides those dedicated to fashion and sustainability, which ask us to keep them up-to-date with the latest developments in our sector. You can find a few links to articles about our work (and yours) below.

S Fashion
Yo Donna
Vanidad
El País · Estilo
Buena vida · El País
Objetivo Bienestar
Efe Estilo
La Nación
El Economista
Revista Triodos
The Ecologist
El Diario
El Confidencial
Modaes
Glamour
IAgua
Red Emprende Verde
BBVA Innovation Center
Rtve
Rtve · El Escarabajo Verde
[Intereconomía · EcoGestiona (23.12.2016)](https://intereconomia.com/ecogestiona-programas-completos/ (23.12.2017)
Rtve · El Canto del Grillo

It’s time to take a further step and this Directory would be this leap for our emerging entrepreneurial community.

Do you want to be part of our vision and make the world a better place through fashion?

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What we will use your contributions for:

If we raise Euro 5,000 we will use them for:

• The launch of our Website.

• The payment of our domains (Spanish and English) and the hosting for 1 year.

• Equipment for the Administration and Management of the Directory, in order to upload your data, photos and information.

These are the basics. The more companies and users will join, the more promotional campaigns we can create to target our audience, and the more we can rely on technology to keep growing. To achieve all of this, we need your help - why don’t you sign up?

If we get Euro 20,000 we will use them for the following, in addition to the above:

• Website translation to English.

• Equipment for the Administration and Management of the Blog and the Newsletter and the dynamization of social networks during 1 year. We will continue to write blog posts ourselves, along with our collaborators, as we have done for Slow Fashion Next before. However, on the blog of our new website, we will aim our communication at users, rather than professionals, in order to generate interest amongst the general public.

• Development of a Customized "SEO Analytics" tool that will allow us to view the number of page visits and new monthly visitors, the number of times your profile has been visited and the "go to the website" button was clicked on the same.

• We will also have a "Community Manager" in Spanish for all our networks should we achieve this milestone **.

• We will translate 4 monthly posts (48 annually) to English in order to attract audiences in both Europe and America.

• We shall create 2 press campaigns per year: one for sustainability and another for fashion media outlets.

• We will create a monthly competition on social networks, including different brands every month, to keep our existing followers interested and gain new ones.

• We will create a Group for "Fashion with a Positive Impact" on MEET UP so that everyone who is part of the Directory has a place to upload their events. We shall also encourage our community to join said group and share all events via Twitter.

If we raise Euro 35,000 we will use them for the following (in addition to the above points):

• The development and implementation of a specific marketing strategy and SEO positioning through a professional agency . This will help us consolidate the image of our brand’s concept (branding), generate awareness and engage both existing, as well as potential new clients with our Directory for a whole year.

• An English-speaking Community Manager and the creation of specific social networks in English for 1 year.

• 2 monthly campaigns with either European and / or American bloggers in order to promote our Directory in Europe and America, as well as 2 posts in English (i.e. 48 English entries per year).

• We will create a second "Fashion with a Positive Impact" Group in English on MEET UP, so that anyone who is part of the Directory can upload their events in other languages as well. We shall also encourage our community to join said group and share all events via Twitter.

Other Expenses

Remember that regardless of what we will eventually raise, we have two fixed expenses which are:

• 21% VAT.

• 7% commission for Verkami.

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Planned Schedule:

February:

Media campaign on sustainability to attract 10,000 sustainable fashion directory users during this campaign.

We will spread the word of our sustainable fashion community to grow together.

Crowdfunding campaign (with a positive outcome;)).

March:

Launch of the website and uploading of your information.

We will send the discount code to all users who have backed our crowdfunding campaign in order to enjoy a fantastic 20% on all brands that joined our Directory.

April:

Once we are all under the same umbrella, we will officially inform the general fashion press and that of our sector, as well as bloggers. We will hold a press conference in a nice place (so that nobody will be able to decline our invitation!)

May:

During the VI "Sustainable Fashion Conference at the Museum of Costumes in Madrid" (you can watch a video of one of our last conferences here) we will give the official presentation of the Directory for the whole community to enjoy.

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If you've always thought about being part of a global movement that supports sustainable fashion, this is your chance to make it happen, so let's go!