Art on Trial. A critical and brave platform.
I imagine that it happens to you as it does to me: you do not understand how it is possible that works of art so so bad cost a fortune, monopolize news and flattery, and nobody says anything. And also, that great, inspiring, beautiful works of art, but made by artists who are not so well known, never receive applause.
We want to launch "Art on Trial", an online platform in Spanish and English in which a selection of the best art critics in the world will say what nobody dares to say: in an argumentative, entertaining, fun and acidic way they will put in its place the most evil works of art of the last decades, and you will discover others, fantastic, that until now had gone unnoticed. We will learn about contemporary art, why something is mediocre, and something is brilliant, thanks to quality and accessible writing.
Our proposal is to generate an attractive and original website, in which the attention is not only received by the texts. There will be videos, actions on social interaction networks, and illustrations and gifs. The business plan includes the launch of "Art on Trial" in January 2021 and the publication in 2022 of a book with the best texts.
Thought for and by you
We have devised a way of interacting with readers that is really active, that goes beyond comments to texts. Depending on your support, you will be able to be part of the “beta editorial team”: one month before launching “Art on Trial”, we will show you the magazine and the contents and between all of us we will be able to make changes taking your comments into account.
In addition, you can send suggestions for works of art, both for good and for bad, that could be analyzed by our critics.
We need you
Why do we do a crowfunding? Because it is the only way to guarantee the independence of the project. Few critics dare to write a text that says the latest from Jeff Koons is a disaster: many of the advertisers in magazines and newspapers that publish about art are private galleries or companies with art collections, who do not want their large investments being damaged.
In Spain, the situation is particularly sad: there are very few media in which critics can publish, and those that exist pay very little for each text. Now that another crisis is coming, we who work for an honest and committed art have it raw. So, also, your support is essential.
You will not only be helping so that "justice" is done in the art world, but so that a sector, that of criticism, has a decent chance of remuneration. You will also be supporting the agency that is going to develop the website, or those who are going to do the illustrations, who are also going through, and are going to go through, a period of difficult economic survival.
I have been publishing art criticism since I left university: almost 20 years wishing I could do something like this: an art critic medium that is really honest, brave and strong. Here you can see my website: www.juanjosantos.com. Christian Viveros-Fauné joins the project, a critic who has spent twice as many years as me writing about art without hesitation and without hair on the tongue. www.cviverosfaune.com/
BUSINESS CONSULTING. Imma Santiesteban
AUDIOVISUAL PRODUCTION Juan Gama de Cossío
International art critics that have published in media such as The Guardian, Los Angeles Times, or The New York Times, and for magazines such as Artforum, Artreview, Frieze or October. Their texts have never appeared in Spanish. Being able to have the opportunity to read them translated is another benefit: we are all going to have fun, we are going to be inspired, and we are going to learn.
We want to not only talk about famous artists outside of Spain: we also want to give the works of art here what they deserve; that is why we will support Spanish art critics to write about our creators; the good and the bad, never guided by personal inclinations, but professional.
This is a shortlist of critics we propose:
Jennifer Krasinsky (ArtForum, Village Voice…). Jonathan Jones (The Guardian, BBC…). Valentín Roma (Escritor, E-Flux, The Clinic…) Blake Gopnik (Escritor, The Washington Post, The New York Times…) María Iñigo Clavo (Investigadora, E-Flux, Revista de Occidente…) Claire Bishop (Escritora, ArtForum, October…) Elena Vozmediano (Crítica, El Cultural…) R.C. Baker (Escritor, The Village Voice, The New York Times…) Miguel Ángel Hernández. (Escritor, Manifesta Journal, Revista de Occidente…) Rogelio López Cuenca (Escritor, El País, Babelia…) Bea Espejo (Crítica, El País, Babelia…) Iván de la Nuez (Escritor, El País…) César Gabler (La Panera, ARTV…) Martin Herbert. (Escritor, ArtReview…) Ángela Molina (El País, Babelia…) JJ Charlesworth (Escritor, ArtReview, Third Text…) Niru Ratnam (Frieze, ArtReview…) Marta Ramos-Yzquierdo (El Cultural, A*Desk, Artishock…) Julian Stallabrass (Escritor, New Left Review…) Sarah Thornton (Escritora, The New Yorker, The Guardian…) Andrew Berardini (Art Agenda, Momus…) Fabio Cypriano (Crítico, Folha de Sao Paulo, Arte! Brasileiros…) Yves Alain-Bois (Escritor, Macula…) Alison Hugill (Berlin Art Link, Momus…) Marta Sesé (Exit Express, A*Desk…) Tausif Noor (Momus, ArtForum, The White Review…) Aruna D’ Souza (ArtNews, Art in America…) Travis Jeppesen (Escritor, Artforum, Flash Art…) Javier Pes (The Art Newspaper, ArtNews…) Pac Pobric (Artnet News, Village Voice…) Hili Perlson (Artnet News, Art in America, The New York Times…) Rahel Aima (E-Flux, Frieze, Artforum…) Joaquín Jesús Sánchez (Artforum, El País, Flash Art…) Diego Parra (Artishock, Punto de Fuga…)
Contributors network (illustrations)
This is a pre-selection of ilustrators that we want to have, and that will do the drawings of each published text.
Un buen tipo
Juan Díaz- Faes
DESIGN, LAYOUT BOOK 2022 (to choose between)
Study Ponce Contreras or Ana Palma Silva
Design and layout of interior and covers (Original length: 200-250 pages. Interior layout. Corrections and adjustments. Delivery of the necessary proofs. Production of the final artwork for the printing press. Delivery of CD media (master and copy) in the to be included in addition to the original file).
PRINTING BOOK 2022 (to choose between)
Palermo Graphic Arts or Tecnigraf
14.8 × 21 cm size, 200-250 pages, with black and white images. Three-color cover, with flaps, pleated and folded, on cardboard of about 300 grams, laminated in gloss. White offset paper 90 grams. Edition of 1,000 copies.
We have created promotions for this collective microfinance. You can see them here on the right hand side ... Of course, choose the one you choose, we will give you access to the platform one month before the official launch and you will be able to be part of our "Beta Editorial Team", and among all of them, suggest changes or modifications before from the launch of January 1, 2021.
The rewards, depending on the support, include:
The annual subscription to "Art on Trial", which will be, from January 1, 2021, 24 euros per year.
The Juan Jose Santos book “Trial to Post-trial. What is art criticism for today? ”, theory and practice of art criticism.
The Blanca Bonet startup illustration design in high quality jpg file for you to print.
Blanca Bonet's start illustration design in an exclusive tote bag.
The book that we will publish in 2022 with a selection of the best texts of "Art on trial", in English and Spanish, at your home.
Make your name appear on the website as a donor (volunteer)
Christian Viveros-Fauné's book “Greatest Hits” (a selection of his best art reviews), at your home.
What will we use your contributions for?
80% will go to develop the website. An original, attractive and fun platform that, hopefully, will shelter the best content for years and years.
The remaining 20% will serve to cover administrative expenses, remunerate the first illustration.
But if we achieve higher goals, we can go even further:
If we get 3,500 euros
Website launch 1 January 2021
First illustration of Blanca Bonet remunerada
If we get 5,000 euros
First 3 paid texts
Online marketing campaigns
Hiring junior administrator
If we get 10,000 euros
First 15 paid texts
Offline campaigns, like an art critic seminar
Expenses editing and printing book 2022
Professional translator to Brazilian, third language
More aggressive online marketing campaign
VERY IMPORTANT: Add a contact email and address to send the rewards.
If you need shipping to be outside of Spain, please add to your purchase the contribution of international shipping (€ 10).
August-September 2020 Crowfunding campaign
September-December 2020 Website creation, commissioning of first texts and illustrations
December 2020 Edition with the beta team
January 2021 Launch of Art on Trial
monthly publications 2021-2022
- January 2022 Edition, correction, layout, and printing of the book with the selection of the best texts from Art on Trial