“Deconstructing Catalan Wine” is a cultural, collaborative and transmedia project. The centerpiece will be the documentary, the first ever made on Catalan wine. In the film our protagonist, Manuel, travels around the Catalan wine country (an area with 12 appellations of origin!) By car, by bike, on horseback, kayaking and even ballooning. From his experience we will see how the colors of the fields and the vineyards change, from winter pruning to harvest time. We shall discover landscapes, people and traditions where wine has left its mark. We will go to wineries, restaurants, museums, shops ... all of which are dedicated to winemaking, with their attachment to the land and the production of wines and cavas.
We shall get to meet winemakers, winetasters, sommeliers, merchants, bloggers... wine lovers who will contrbute their point of view. They will share their experiences and personal stories, and show us that wine in Catalonia is much more than a mere beverage.
Our goal is to educate and promote thinking about wine through a fresh new approach. Wine is so ingrained in our culture and our traditions that it is impossible to understand Catalans without knowing about vineyards and wine. As Manuel Vazquez Montalban said, "a country that does not know its wines has an identity problem."
FORMAT OF THE DOCUMENTARY
55 minute documentary shot in HD in Catalan (also subtitled in Spanish and English). It will be an audiovisual project intended for the general public, with a main character leading the thread of the story. With a friendly tone and a brisk pace, the film wants to move away from the traditional documentary about wine. There will be narrative moments and contemplative ones, plus interviews with experts. The audiovisual language shall be intimate and entertaining, at times using fictional elements.
We are still filming the documentary (started in late 2010) using our own resources, but we need the help of sponsors and crowdfunders: institutions, broadcasters and individuals. We need to do more shooting: more interviews, on more areas of Catalonia. The funds will be used to cover travel, equipment and crew catering, in order to finish the shoots.
COLLABORATIVE AND TRANSMEDIA PROJECT
This documentary is born with the vocation of a collaborative project. We have included professionals and volunteers who make this project more important and more interesting. We continue to welcome collaborators such as experts, individuals or sponsors. We are open to more ideas for improving the project, which is still flexible enough to allow adding new concepts and perspectives. The centerpiece of this project is a documentary, but we shall also create other content in different formats that broaden the scope of the documentary.
WE WANT TO HAVE A BROAD REACH
The documentary will be under a Creative Commons license. What does this mean? The audiovisual project may be shown anywhere so long as 3 rules are abided by: that the authors’ names are mentioned, that no profit is made from it, and that it is not used in any other derived project. Why do we use this license? Because our project is a cultural and informational one, and because it is co-financed by social funds. We want to reach everyone, inside and outside Catalonia.
WHO WE ARE
We are a team of young creative people coming from various disciplines, and we love what we do: Raul Deam (script writer and director), Manel Capdevila (content management and production), Javi Clavero and Isbac Caralt (picture and sound ), Sebas Mery (executive producer), Marçal Gabriel (post-production), Arantxa Nagore (web and graphic design), David Vizcarro and David Monblan (still photography), Paul Martin and Mon Roy (music), Elisava de la Hoz and Francesc Lluis Flores (transcription), Mike Tommasi (english translation). There are also a number of individuals, institutions and companies that support us.
ABOUT THE REWARDS
- Crowdfunders have until June 2012 to do visits to the wineries.
- Vins de Catalunya does a quarterly selection of wines and cavas from the ones with the highest ratings in the Wines of Catalonia Guide.
- We will ship DVDs and wine bottles to all of the Iberian Peninsula.
- The DVDs include the documentary and bonus content: photos of the shooting, trailers, videos, etc..